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Tuesday, July 28, 2009

HBO series 'True Blood' launches real Tru Blood bottled beverages to be sold in stores this fall


The once-fictional Tru Blood beverage from the HBO hit series "True Blood" will be coming to life in bottle form this September.

The blood-orange carbonated drink has a slightly tart and lightly sweet flavor that is sure to taste better than the O negative blood consumed by the show's fictional vampires.

Crafted to replicate the appearance of the synthetic blood beverage preferred by the undead in the series, the real-life drink will also be called Tru Blood.

"From its first season, fans have been enamored with the show and have expressed a keen interest in the Tru Blood beverage," added James Costos, vice president of licensing and retail at HBO. "We're extremely excited to be able to bring this original drink to life."

Allan Ball, creator and executive producer of the series, announced the launch of the bottles at the San Diego Comic-Con convention and joked that the drink was a mixture of "wine, vodka, Vicodin, Viagra and Ecstasy" and that it was "completely illegal."

While they will cost an arm and a leg ($16 for a four-pack), curious fang fans will no doubt be stocking up on the drinks when they hit store shelves this fall.

Until then, fans can pre-order Tru Blood at www.HBO.com/store.

BY Cristina Everett | Daily News | Link to article

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